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Brand guidelines
A consistent visual language, across every material
Whether your logo is brand new or already well established, your brand guidelines set the rules for using it: colors, typography, layout, visual tone. They make sure every material — website, stationery, social media, signage — carries the same identity, no matter who produces it.
At Advisual, we design these guidelines to be used day to day: your team and any outside vendors can refer to them directly to stay visually consistent over time.
The advisual method
1
Connect
Understand your context, needs, and ambitions.
2
Define
Set a clear direction to guide every decision.
3
Create
Shape the project through bold, relevant ideas.
4
Refine
Present our choices, then lead the last adjustments.
5
Produce
Finalize every detail, whatever the medium.
Selected works
A glimpse of what we create
Pétillances
Brand guidelines
Bridge Up Luxembourg
Brand guidelines
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FAQ
Everything you need to know before we get started. Your question isn’t covered here? Just ask us.
A logo alone doesn’t tell anyone how to use it. Guidelines define your colors, typography, spacing, and the situations where the logo should adapt, so your brand looks intentional whether it’s on a website or a truck, not just consistent by luck.
Not at all, and it often has more impact at this stage. Codifying a mature brand tends to reveal small inconsistencies that crept in over time, and gives you a clear reference to correct them.
Every new hire, agency, or supplier ends up guessing, and small choices, a slightly different blue, a substitute font, quietly erode the brand over time. Guidelines remove the guesswork.
Yes, we treat your logo as the anchor and build outward: a coherent palette, typography that pairs well with it, and rules for how it all comes together across every material you produce.
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