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Placemats
An advertising space, right under every plate
Placemats keep a customer’s attention throughout the meal, a rare amount of exposure time for a printed piece. They can display the menu, a promotional offer, or simply reinforce the restaurant’s visual identity.
The paper needs to hold up to handling and the occasional spill, while still feeling pleasant to the touch.
The advisual method
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Choice of format and paper
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Layout including menu, ads, or decorative elements
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Single- or double-sided printing
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Small or large print runs
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FAQ
Everything you need to know before we get started.
Your question isn’t covered here? Just ask us.
Either works well. Printing the menu directly on the placemat saves on separate menu costs and doubles as decor, while a separate design gives more freedom if the menu changes more often than you’d want to reprint placemats.
It depends on how it’s used, double sided makes sense if placemats get flipped or reused briefly between settings, but for single use, a strong front design usually delivers more value than a back nobody sees.
Leaving a generous margin and keeping any text or key visuals away from the center, where cutlery and dishware inevitably sit throughout the meal.
Yes, we typically design them alongside the menu, so the table feels like one considered experience rather than mismatched pieces.
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